Please Note:

Course Detail

RD-QMA-029 - How to promote your research to the media

All academic staff, particularly early career researchers and those who are new to working with the media

This workshop will be hosted online.
You will receive joining instructions via email 2 weeks in advance of the session and again 2 days in advance.

Why do some stories make a big splash in the media and others disappear without a trace? How can you raise the profile of your own work through the media and other channels? This session will explore how the media chooses what to cover, how journalists gather stories and how the Queen Mary communications team works to get our stories across to wider audiences.

Keywords: QMUL Media Training; media coverage; newsworthiness; research profile; public relations


Late arrival:
If you anticipate arriving late, please advise us as soon as possible. Please note that the instructor reserves the right to not admit any latecomers.

If you require any type of assistance, whether it is with mobility, visual and/or hearing, please let us know at so we can do our best to accommodate you.


By the end of this course, participants should be able to:

  • Different types of media and how they work: including print, broadcast, online, local
  • How media organisations define news and key elements of a news story
  • Evaluate the newsworthiness of your area of research
  • Know how to take advantage of social media opportunities while avoiding common pitfalls and mistakes
  • How to engage with the media and the PR team to evaluate and promote your research

Provided by: Researcher Development


Date: Tuesday 10 November 2020

Venue: Webinar, Online, Internet

Time: 14:00 - 17:00


  • Mr J Winston