Please Note:

Course Detail

RD-MC-001 - Introduction to Marketing and Comms

Suitable for all staff, but particularly those in PS and academic staff with responsibility for marketing, comms, and recruitment activities in Schools

This workshop will be hosted online.
You will receive joining instructions via email 2 weeks in advance of the session and again 2 days in advance.

The Directorate of Marketing & Communications is responsible for building and maintaining the reputation of QMUL, communicating its achievements and aspirations to both staff and students, and the outside world, through a variety of channels. This session will give you an insight into what we do and will show how you can help us to publicise your own work and raise QMUL’s public profile. We’ll look at what makes a good story or successful campaign, our content channels (including web stories, media coverage, social media, blogs, internal bulletins, podcasts and video), key audiences, and top tips for working with the PR, Internal Engagement and Student Recruitment Marketing teams.

Keywords: Marketing & Communications; media coverage; social media; working with PR


Late arrival:
If you anticipate arriving late, please advise us as soon as possible. Please note that the instructor reserves the right to not admit any latecomers.

If you require any type of assistance, whether it is with mobility, visual and/or hearing, please let us know at so we can do our best to accommodate you.


By the end of this course, participants should be able to:

  • An understanding of what PR, communications and marketing are (and how they differ from advertising) and how this activity can benefit institutions like Queen Mary
  • Be able to identify your key audiences, inside and outside QMUL, and recognise the channels and tools we have to help you reach them
  • Know how to work with marketing and communcations effectively and what outcomes you can expect from engaging with us

Provided by: Researcher Development


Date: Thursday 10 December 2020

Venue: Webinar, Online, Internet

Time: 13:00 - 15:30


  • Mr R Marquand